Power to Decide, the campaign to prevent unplanned pregnancy, works to ensure that all young people have the power to decide if, 当, and under what circumstances to get pregnant. To accelerate progress in reducing the rate of unplanned pregnancy among 青少年, Power to Decide created the Innovation Next grant program to help redefine 性 education for the 21st century.

We developed and refined their approach through a “shark tank” competition judged by Power to Decide and Ideo, the renowned San Francisco design firm, and were awarded a st年龄 2 Innovation Next grant.

• The 趣赢平台 intervention focused on Hispanic 青少年 because they have the highest rate of childbearing among U.S. 青少年.
• Our research with Hispanic parents found that they understand the importance talking with their children about reproductive health and pregnancy prevention, they often have no model to follow, nor a sense of the right time or 年龄-appropriate langu年龄 to use.
• Using Design Thinking methodology, we developed 刹那, a technology-based teen pregnancy prevention intervention.
• Our text messaging service provides 西班牙语-dominant Hispanic/Latino parents in the Washington, D.C., area with tips and tools for talking to their children about 性ual health and pregnancy prevention.
• We developed a 西班牙语 langu年龄 content library that includes information about 性ual health and pregnancy prevention targeting specific 年龄s and genders. Parents can select the most appropriate resources and information based on these factors.

• We delivered weekly text mess年龄s for parents, with links to additional resources and information on the SABEResPODER 网站.
• We offered four expert Q & A sessions that allowed parents to submit their questions and receive tailored responses.
• 刹那 achieved a significantly higher click-through rate that is well above the industry standard rate of 8%.

的影响

Hear what parents have to say about 刹那 and watch the 2018 MarCom Gold award-winning video:

Audio described version of 刹那 video
文字记录的 刹那