What's the best way to raise awareness of skin cancer risk in people of color?
Developing messages for racial/ethnic groups at risk for poor skin cancer outcomes
Challenge
Many Blacks and Hispanics are not aware that they can develop skin cancer and, as a result, are less likely to use protective measures or to conduct skin self-exams.
Although whites are more likely to develop skin cancer, it is more deadly among people of color. Blacks are more likely to be diagnosed with late-stage skin cancer and have the lowest overall survival rate.
The lack of public education about the risk of skin cancer aimed at these populations may contribute to the problem.
Solution
- 趣赢平台 conducted a study to improve understanding of skin cancer risk-related knowledge, attitudes, beliefs, and behaviors among Black and Hispanic populations.
- We designed a research protocol and conducted focus groups and a needs assessment with Black and Hispanic adults, segmented by race, sex, age, and skin cancer risk profile.
The Results
- Our research will guide the development of evidence-based, audience-appropriate educational materials